Hard Rock Cafe South Africa recently launched the brand’s most extensive menu innovation in the company’s history with more than 20 new offerings. The Cafes’, located in Johannesburg, Cape Town, Pretoria & Sun City, puts the spotlight on its lineup of all-new, award-winning Steak Burgers, headlined by the world’s first edible 24-Karat Gold Leaf Steak Burger™, and while this sounds seriously EXTRA, proceeds from the sale of this burger will support various local outreach programmes in each of the South African cities where there is a Hard Rock Cafe.
The 24-Karat Gold Leaf Steak Burger™ – The shining star of the lineup is this first-of-its-kind burger with bling. A fresh Steak Burger topped with 24-Karat edible gold leaf with yellow cheddar cheese, leaf lettuce, vine-ripened tomato and red onion. It’s glitz, glamour and pure gold – a legendary bite only available at Hard Rock®! Through the Hard Rock Heals Foundation®, a portion of all proceeds from the 24-Karat Gold Leaf Steak Burger™ will benefit the following South African programmes:
- Johannesburg & Pretoria: Through the programme is called Ugubhu nezinsimbi zomculo wesintu, young kids from Soweto are taught Indigenous African music, teaching them how to play African instruments like Marimba, Uhadi, Umakhweyane, Djembe drums, shakers, Jews harp (Isitolotolo) etc.
- Cape Town: Cape Cultural Collective, and its The Rosa Adult and Junior Choirs.
- Sun City: Tshola Botho Foundation.
Hard Rock’s ongoing philanthropic efforts support the brand’s “Love All – Serve All,” “Take Time to Be Kind,” and “Save the Planet” mottos, while honoring its commitment to giving back to the community and making the world a better place to be.
Steak Burgers aren’t the only items making their debut on Hard Rock Cafe’s new menu, which also includes Instagram-worthy Boozy Milkshakes, Sliders and Shareables that encourage adventure and exploration, allowing fans to curate their most flavorful playlist.