Pop up stores are now common place, but every once in a while a pop up store comes along that develops a cult following and drives thousands to try out a new experience. Those native to Johannesburg, and Rosebank particularly, will remember the crazy success of the Magnum pop up store, and how you had to queue for hours to pay a rediculous price for an ice-cream that, well, was not as good as the one you could buy in the wrapper. So, when that one closed, and a new gym took its place (good luck trying to get as many feet through the door as the Magnum store did), I was highly doubtful that a new pop up store would come along, but sure enough, the Oreo pop up store was born.
Also situated within the Rosebank Zone precinct, the Oreo store is slightly less conspicuous, located further towards the Gautrain station, across from Burger King and next to the current Lego exhibition (one that I will be going to soon, and which I hope to post about in May).
Its slightly unassuming, and you would be forgiven if you walked straight on by without noticing it – perhaps its because it falls within the shadow of the skywalk that joins the two malls. Also, its not all that well lit inside, however enough light streams in from the outside – so you won’t battle to see what’s going on.
On immediate entry, you will be met with a view of a mini-sushi bar – which I thought might be rather enjoyable, however, it turns out that the sushi conveyer is merely decorative – a means of presenting the various menu items in an interesting and engaging way. If like me, your eagerness to taste overcomes you and you take one of these plates off the conveyer – a mock-sushi bar chef will inform you that “that’s not how it works”.
So how does it work? Well, firstly review the items on the conveyer. Then match the colour plate to the menu to see exactly what it is and how much to will be forking out for it – at this point you will be glad that you are sitting when you find out exactly how much they intend for you to pay for a tiny glass of milk and a single Oreo cookie. Once you have decided on what you want, place the order with the assistant, they will mark off the colour of your plate on a order card, and then you wait for your order to be prepared in front of you.
And? Well, firstly, and unsurprisingly, everything is based on the Oreo cookie – so if you don’t like Oreo’s then don’t get upset if you don’t like the taste. Luckily, I like Oreo’s well enough. Here are just a few of the things off the menu, and their prices.
Overall, it was not a bad experience, however I felt that this was probably just another experience meant for kids (particularly kids that are pretty good at getting their parents to part with money). In addition to the sushi-bar, there are various sets and props set up for the tween to pose next to and take a selfie or 20.
The milkshake was rather nice, however, considering that I paid ZAR22 I would have expected a larger quantity.
I will leave it up to you to decide if its worth it.
Oreo Cookie Crumb Parfait – ZAR27
The Crushed Oreo Milkshake – ZAR22
Oreo Choc Shortbread Sandwich with Magnum Ice-Cream – ZAR40
Orea Sprinkle Pop – ZAR10