The growth of the men’s grooming product sector continues on its upwards trajectory as more and more men adopt grooming rituals to ensure they are always looking their best. Indicative of this continual growth is the equally continual launch of new men’s grooming products; each one hoping to carve out a position in the market that will appeal to men of a particular nature – and hopefully this niche is large enough to mean that the product range will ultimately survive. There have been three very noticeable trends in the men’s grooming product market; international beauty houses have launched men’s ranges under a ‘MEN’ brand, for example Clarins Men, L’Oreal Man, etc. Then we have had a flurry of activity of local manufacturers launching their own product ranges and promoting the ‘buy local’ range, and thirdly, those men’s grooming products that have been well entrenched in other markets have noticed the trend globally, and in SA, and have sought to launch their products here, for example Truefitt & Hill.

Percy Nobleman in one such international brand entering the market with a clear and defined market positioning; Percy Nobleman is the brand for the young, adventurous, well-mannered, and sophisticated man, who loves to look his best (and even wakes up a little earlier each day to give himself plenty of time to get ready). Perhaps it is best to imagine yourself getting ready for a daily adventure; because that’s how your life is – always suspecting that an adventure will present itself the moment you walk out of your front door.

The guys at The Bro Shop are now making the brand available in South Africa. Click here to give them a visit.

This is so much part of Percy Nobleman that they have created a series of Percy Nobleman comics, presenting the hero in various situations that young, adventurous and well-to-do men would wish for themselves. To read the comics, simply click through to
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Percy Nobleman Beard Comb and Scissors
Introducing Percy Nobleman’s first pair of beard and moustache scissors. Small, light and versatile to take on the finer detail but also adaptable to take on your full beard. Whether it’s your tache’ that needs shaping or your beard, we appreciate it’s down to the fine detail. This pair of scissors steps up to the mark.Fed up of inadequate, pocket-sized combs that are too small to cope with your immense beard hair?


This large comb is sturdy and strong and will last for many years with a little care. It is hand carved from Thai Tropical Pud Wood – a wood that is considered by the native Thai population to bring luck and prosperity. At 2.5 inches tall and 5 inches long, this sizable comb has been specially crafted for men with beards at least 1 inch long.

Percy Nobleman Beard Conditioning Oil

Percy Nobleman’s Signature Beard Oil, has been formulated using a natural alternative to synthetic silicones, providing a non-greasy, silky soft finish. It’s also 99% derived from nature. Expertly infused with Percy Nobleman’s brand new signature fragrance, our signature beard oil provides the perfect tool to help treat beard itch and is specially designed to help condition and soften beards without leaving an oily residue.
Percy Nobleman Face & Stubble Wash and Moisturiser
Start your grooming routine the right way with Percy Nobleman’s Face & Stubble Wash.

Formulated with natural cleansers derived from coconut, this face wash will provide gentle cleaning without stripping your skin or hair of their natural oils for a fresh and invigorating start to the day. Scented with Peppermint & Cucumber, Percy Nobleman’s Face & Stubble Wash is purposefully designed to help soften and cleanse skin and stubble. Suitable for any facial hair from light to heavy stubble and, naturally, beard-friendly to boot, our Face & Stubble wash is the answer whatever your preferred style.

Prepare your skin and stubble for the day ahead with Percy Nobleman’s fresh, nourishing and non-greasy Face & Stubble Moisturiser. A blend of the finest pure ingredients, our easily absorbed non-greasy lotion is a blend of light natural oils designed to moisturise and soften your skin and facial hair. Scented with Peppermint & Cucumber, this multi-purpose moisturiser is a first of it’s kind and has been specially designed to aid and moisturise both skin and stubble simultaneously helping you to feel fresh, invigorated and ready to face the day.

Percy Nobleman Beard Grooming Kit

This kit is the perfect antidote for any gentleman commencing on their first bearded adventure. This pack holds the magic tonic (beard oil), the elixir of cleanliness (beard wash), wax to fend off wild beasts (or your moustache), and your trusted pocket comb.

Each box contains 30ml of our best selling beard oil, 30ml of our beard wash, a 20ml tub of moustache wax and a pocket miniature moustache comb, which works great on shorter beards too!

So, if you’re on the fence on which way to proceed with your beard grooming, take no risks and invest in this kit, which, if it’s right for Percy, is right for you too!

Condition and tame your beard in 3 simple steps:

  1. Gently wash your beard using 1 pump of our beard wash, rinse clean.
  2. Apply a few drops of beard oil. A little goes a long way, start with a small pump working out from the roots
  3. As confidence grows use more abundantly, apply wax to any fly away hairs and comb to your desired style!
Competition – Win a Percy Nobleman Beard Grooming Kit
Answer a quick question, and stand a chance to win a Percy Nobleman Beard Grooming Kit, which includes 1 x Percy Nobleman beard wash, 1 x Percy Nobleman beard oil, 1 x 1 x Percy Nobleman mustache wax, and 1 x Percy Nobleman beard comb. Simply follow us on Facebook, twitter, and instagram, and email your answer to us at 
Question: In the Percy Nobleman comic, what is his dog’s name?
And, if you have your grooming incredibly seriously, and you want a piece of furniture in your bedroom that proudly states, “I am a Percy nobleman man (and I have R120K to spend on grooming products)”, then the Percy Nobleman Steamer Trunk is just for your.


It is probably one of the world’s most elaborate men’s grooming cabinets – reminiscent of what the truly wealthy men may have brought abroad the steamships in 1800’s and early 1900’s. Hand crafted from the finest wood that gives this cabinet a beautifully sturdy yet delicate appearance. This unique one of a kind ornate furniture piece is an ideal present and certainly fit for a king.

A 1920’s inspired remake of a travellers trunk from yesteryear. This men’s grooming cabinet has been developed by hand and pencil on British soil, by the Percy Nobleman team of designers and innovators. This cabinet is an all-in-one grooming station, easy to pack away tidily once you’re prepared for the day ahead, or wheeled into an appropriate corner! Each compartment gives your products a new home, stored in one place, saving you time each morning. Make use of the mirror inside to style and comb your beard and hair. Its perfect of for storing Percy’s best selling range of products, leaving a little room for extras, books, music, or clothing, on the shelves inside its storage draws.

Due to the nature of the construction of this box, it will be available and made to order.

Percy’s Steamer Trunk Includes: 

  • 6 x Percy Nobleman Beard Conditioning Oil
  • 6 x Percy Nobleman Beard Wash
  • 6 x Percy Nobleman Moustache Wax
  • 1 x Percy Nobleman Beard Balm
  • 1 x Percy Nobleman (Gentleman’s Styling Wax) Hair & Beard Wax
  • 1 x Percy Nobleman Beard Comb
  • 1 x Percy Nobleman Beard & Moustache Scissors
  • 1 x Percy Nobleman Hair Comb
  • 1 x Ultimate Grooming Box (including contents)
  • 6 x Percy Nobleman Beard Grooming Kit
  • 6 x Percy Nobleman Pomade
  • 6 x Percy Nobleman Matt Clay
  • 6 x Percy Nobleman Matt Paste
  • 6 x Percy Nobleman Signature Fragrance