In 1994, Issey Miyake introduce the world to L’Eau d’Issey which became iconic. It was a must have. It has remained as a must have in my collection. The fresh woody aquatic scent was immediately recognisable, and for many became a fragrance that would forever define a period of their youth. This year, the L’Eau d’Issey pour Homme finds a new expression with L’Eau Majeure d’Issey taking its inspiration from water – a symbol of strength and movement.
L’Eau Majeure d’Issey draws its power from the limitless energy of water. Water, in a major key. Primordial. Essential. Elemental. Water as the principle of creation. Fashioning matter by its perpetual motion. Polishing a piece of wood, stone or glass to perfection. With L’Eau Majeure d’Issey, the house of Issey Miyake brings the focus back to the foundation of Miyake’s creative process: design, in its purest form.
You would be forgiven if you thought that Issey Miyake was pushing the design of the bottle more than the fragrance. Actually, I think they are. The bottle is exceptionally beautiful in its simplicity and elegance. The bottle feels like a very smooth glass pebble; like you would find on the beach. I suppose this is exactly what they wanted to communicate; the relentless power of water to shape.
Designer Todd Bracher offers a contemporary interpretation of the architectural silhouette of the very recognisable bottle. They offer and explanation, “Sculpted by tumultuous waters, the shape of the bottle is as polished as sea glass. Its translucence emphasizes its powerful lines. The subtle blue-grey hue of the lacquered base, reflected by the fragrance, highlights its smooth volumes. The name of L’Eau d’Issey Majeure forms a bold logo block. This imposing and graphic signature reasserts the key role of typography in Issey Miyake’s aesthetics.”
Just as the bottle of L’Eau d’Issey Majeure recalls sea glass shaped by tumultuous waters, its scent is an evocation of driftwood, also sculpted by the sea. The original fragrance of 1994 was inspired by torrents and waterfalls. To reinvent it, Aurélien Guichard and Fabrice Pellegrin draw their inspiration from the power of the ocean with a striking, soaring accord of salt and wood. Radiant bergamot and grapefruit add sparkle to bracing aromatic notes, and an onshore wind blows sea-spray on an innovative wood note, suffused with salt and minerals. Connecting the scent with L’Eau d’Issey Pure, an overdose of Cashmeran evokes the smooth, sensual grain of driftwood smoothed by the sea. Vibrant ambery woods magnify the potent trail of this New Wave aquatic scent for men.
Convinced? Well, if beautiful, minimalist, organic design and an updated scent that invokes a large wave (in keeping with their water positioning) of nostalgia, then this fragrance is for you. Its for me, and I love it.
L’Eau d’Issey Majeure is available at select Edgars, Woolworths, Dischem and RedSquare.
Recommended retail prices?
50ml R 965,00
100ml R 1175,00