BOSS BOTTLED unveils the next chapter of its Man of Today campaign with a new mission: to inspire men to show the world who they are through their actions, and the values by which they live their lives. As announced a while back, actor Chris Hemsworth has taken over the reins from Gerard Butler as the Man of Today ambassador, and now BOSS BOTTLED brings us the 2017 limited edition bottle design – just in time for Christmas.
“The Man of Today campaign is all about representing the idea that actions speak louder than words – a principle I’ve always tried to embody and live my life by. It’s one thing to say you’re going to do something but to back it up and do it is a whole other thing. It’s an attitude that my parents bestowed upon me and an approach I hope to instill in my kids as well. It’s about the qualities of honesty and integrity, which is a great message to be a part of.” Chris Hemsworth – BOSS BOTTLED ambassador.
To celebrate 2017’s Man of Today, BOSS Parfums will introduce a limited number of new BOSS BOTTLED Collector’s Editions available from November 13th 2017 As for the fragrance, the elegant, woody accords of the BOSS BOTTLED reflect a complex structure that is as versatile and rich in contrasts as the man who wears it. As the day progresses, the scent unfolds and takes on a different qualities that inspire and stays with the you throughout his day. The result is a fragrance which remains as contemporary and relevant today as it was at launch, a symbol of masculinity that has been effortlessly incorporated into the daily routines of men around the world.
Join the conversation on what it means to be a #MANOFTODAY
Starting in 2017 and throughout 2018, a multi-platform campaign will showcase a dynamic series of activations to move the Man of Today global conversation forward by engaging with global influencers who will share a snapshot of what masculinity means to them. In doing so, men worldwide will be encouraged to offer their own perspective, allowing BOSS BOTTLED to capture a truly global picture of what masculinity means to men today. Simply take an image of yourself, or someone else demonstrating a quality of what it means to be a man of today, and include the #ManOfToday
Price, you ask?
100ml for R1235.00 at select Woolworths, RedSquare, Edgars, and Dischem.
On Counter: 13th November 2017