YSL Beauté is proud to introduce Y LIVE, the newest, EAU DE TOILETTE INTENSE to complete the original Y fragrance range between EAU DE TOILETTE and EAU DE PARFUM.

Inspired by a man on the brink of discovery – a man on the edge of success, Y LIVE, much like the classic EAU DE TOILETTE and the EAU DE PARFUM before it – is a Fougere fragrance which sits somewhere between the freshness and the intensity. 

Y LIVE is a unique scent for a man close to the achievement of his path of self-discovery, and in turn is an elegant demonstration of the Y family’s creative, innovative spirit. The path to success, after all, always starts with a question: when we ask ourselves, why?

Where Y EAU DE TOILETTE is a fresh, youthful scent for a man on a way to accomplishment and Y EAU DE PARFUM is a stronger, intense fragrance for a man who has already accomplished many of his dreams and keeps on pushing to achieve more, Y LIVE presents an entirely new step in self-accomplishment. Conceived for a self-made creative on the brink of success, Y LIVE is the olfactive embodiment of a man who is not afraid to take risks and to make life-changing leaps of faith. This is a fragrance which encapsulates the sense of thrill before the performance – and, perhaps most importantly, living for that thrill. The blood pumping in your mouth and in your ears. The adrenaline before a big moment. #liveforthethrill

Created by the master perfumer Dominique Ropion (IFF’s House), Y LIVE is, like the other Y fragrances, a Fougere built around a binary structure, which plays on the duality of light and dark notes. Fougeres are part of the dominant olfactory families of men’s perfumery. They are built around Lavender essence, Geranium essence and a moss accord.

A new take on the Fougere form, Y LIVE is fresh yet sensual with two very distinct olfactive facets: it elegantly represents the two environments inhabited by a star performer, both on stage and off. At the top are fresh, bright notes included to invoke the energy of a live performance. At the base, rich sensual strains are added into the mix in order to conjure the sensuality of a dressing room, backstage.

Y LIVE initially reinforces the sparkling notes with Grapefruit. The Pear accord is the modern fruity facet. The heart of Y EAU DE TOILETTE is preserved, but softened by notes of Juniper. The absolute Orange blossom reinforces and intensifies all the others. In the background, the dark sensuality dominates, contrasted by modern amber woods that revisit the EAU DE TOILETTE in a more oriental version, with the inflections of intense Cocoa and Vanilla.

Y LIVE is available at leading retailers countrywide.